Federal Communications Commission

DA 07-658

Before the
Federal Communications Commission
Washington, D.C. 20554
In the Matter of
Burlington Television Acquisition Corp.
Licensee of Station KGWB-TV
Burlington, Iowa

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Facility I.D. No. 7841
NAL/Acct. No. 0741420010
FRN: 0001833516

NOTICE OF APPARENT
LIABILITY FOR FORFEITURE
Adopted: March 8, 2007

Released: March 9, 2007

By the Chief, Media Bureau:
I.

INTRODUCTION

1.
In this Notice of Apparent Liability for Forfeiture (“NAL”) issued pursuant to Section
503(b) of the Communications Act of 1934, as amended (the “Act”), and Section 1.80 of the
Commission’s Rules (the “Rules”), 1 by the Chief, Media Bureau pursuant to authority delegated under
Section 0.283 of the Rules,2 we find that Burlington Television Acquisition Corp. (the “Licensee”),
licensee of Station KGWB-TV, Burlington, Iowa (the “Station”), apparently violated Sections
73.3526(e)(11)(i)-(iii) of the Rules, by failing to place in the Station’s public inspection file all required
TV issues/programs lists, records concerning compliance with the children’s programming commercial
limits, and Children’s Television Programming Reports, and apparently violated Section 73.670 of the
Rules, by failing to comply with the limits on commercial matter in children’s programming.3 Based
upon our review of the facts and circumstances before us, we conclude that the Licensee is apparently
liable for a monetary forfeiture in the amount of seventeen thousand five hundred dollars ($17,500) for its
violations of Sections 73.3526(e)(11)(i)-(iii) and Section 73.670.
II.

BACKGROUND

2.
In the Children’s Television Act of 1990, Pub. L. No. 101-437, 104 Stat. 996-1000,
codified at 47 U.S.C. §§ 303a, 303b and 394, Congress directed the Commission to adopt rules, inter
alia, limiting the number of minutes of commercial matter that television stations may air during
children’s programming, and to consider in its review of television license renewal applications the extent
to which the licensee has complied with such commercial limits. Pursuant to this statutory mandate, the
Commission adopted Section 73.670 of the Rules, which limits the amount of commercial matter which
may be aired during children’s programming to 10.5 minutes per hour on weekends and 12 minutes per
hour on weekdays. The Commission also stated that a program associated with a product, in which
commercials for that product are aired, would cause the entire program to be counted as commercial time
(a “program-length commercial”).4
1

47 U.S.C. § 503(b); 47 C.F.R. § 1.80.

2

See 47 C.F.R. § 0.283.

3

See 47 C.F.R. §§ 73.3526(e)(11)(i)-(iii), 73.670.

4

Children’s Television Programming, 6 FCC Rcd 2111, 2118, recon. granted in part, 6 FCC Rcd 5093, 5098
(1991).

Federal Communications Commission

DA 07-658

3.
Moreover, Section 73.3526 of the Rules requires a commercial broadcast licensee to
maintain a public inspection file containing specific types of information related to station operations.5
Pursuant to subsection 73.3526(e)(11)(ii), each commercial television broadcast station is required to
place in its public inspection file, on a quarterly basis, records sufficient to allow substantiation of the
licensee’s certification, in its renewal application, of its compliance with the children’s television
commercial limits imposed by Section 73.670 of the Rules. Additionally, as set forth in subsection
73.3526(e)(11)(iii), each commercial television licensee is required to prepare and place in its public
inspection file a Children’s Television Programming Report (FCC Form 398) for each calendar quarter
reflecting, inter alia, the efforts that it has made during the quarter to serve the educational and
informational needs of children. Further, subsection 73.3526(e)(11)(i) provides that a TV
issues/programs list is to be placed in a commercial TV broadcast station’s public inspection file each
calendar quarter. These subsections of Section 73.3526 require licensees to place such records
concerning commercial limits, Children’s Television Programming Reports, and TV issues/programs lists
for each quarter in the station’s public inspection file by the tenth day of the succeeding calendar quarter.
Where lapses occur in maintaining the public file, neither the negligent acts nor omissions of station
employees or agents, nor the subsequent remedial actions undertaken by the licensee, excuse or nullify
the licensee’s rule violation.6
4.
On September 30, 2005, the Licensee filed its license renewal application (FCC Form
303-S) for Station KGWB-TV (the “Application”) (File No. BRCT-20050930BIQ). In response to
Section IV, Question 3 of the Application, the Licensee stated that, during the previous license term, it
had failed to timely place in its public inspection file all of the documentation required by Section
73.3526 of the Rules. In Exhibit 17, the Licensee indicated that it first placed documents evidencing
compliance with the commercial limits in children’s programming in the public inspection file in January
2001 and that it first placed TV issues/programs lists in the public file in January 2002. Further, the
Licensee reported that the Children’s Television Programming Reports for 1998 were missing from the
public inspection file. The Licensee claimed that all missing documents have now been placed into the
public file.
5.
Further, in response to Section IV, Question 5, the Licensee stated that, during the
previous license term, it failed to comply with the limitations on commercial matter in children’s
programming specified in Section 73.670 of the Commission’s Rules. In Exhibit 19, the Licensee
indicated that the Station exceeded the children’s television commercial limits on one occasion.
Specifically, on July 8, 1998, a commercial which contained an image of a Quack Pack character aired
during the “Quack Pack” program.
III.

DISCUSSION

6.
The Licensee’s failure to place in its Station KGWB-TV public inspection file all
required TV issues/programs lists, records concerning compliance with the children’s programming
commercial limits, and Children’s Television Programming Reports constitutes apparent willful and
repeated violations of Sections 73.3526(e)(11)(i)-(iii).
7.
Moreover, the Licensee’s failure to comply with the limits on commercial matter in
children’s programming constitutes an apparent willful violation of Section 73.670. Congress was
particularly concerned about program-length commercials because young children often have difficulty
distinguishing between commercials and programs. S. Rep. No. 227, 101st Cong., 1st Sess. 24 (1989).
5

See 47 C.F.R. § 73.3526.

6

See Padre Serra Communications, Inc., 14 FCC Rcd 9709 (1999) (citing Gaffney Broadcasting, Inc., 23 FCC 2d
912, 913 (1970) and Eleven Ten Broadcasting Corp., 33 FCC 706 (1962)); Surrey Range Limited Partnership, 71
RR 2d 882 (FOB 1992).

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Federal Communications Commission

DA 07-658

Given this congressional concern, the Commission made it clear that program-length commercials, by
their very nature, are extremely serious violations of the children’s television commercial limits, stating
that the program-length commercial policy “directly addresses a fundamental regulatory concern, that
children who have difficulty enough distinguishing program content from unrelated commercial matter,
not be all the more confused by a show that interweaves program content and commercial matter.”7
8.
This NAL is issued pursuant to Section 503(b)(1)(B) of the Act. Under that provision, any
person who is determined by the Commission to have willfully or repeatedly failed to comply with any
provision of the Act or any rule, regulation, or order issued by the Commission shall be liable to the
United States for a forfeiture penalty. 8 Section 312(f)(1) of the Act defines willful as “the conscious and
deliberate commission or omission of [any] act, irrespective of any intent to violate” the law.9 The
legislative history to Section 312(f)(1) of the Act clarifies that this definition of willful applies to both
Sections 312 and 503(b) of the Act,10 and the Commission has so interpreted the term in the Section
503(b) context.11 Section 312(f)(2) of the Act provides that “[t]he term ‘repeated,’ when used with
reference to the commission or omission of any act, means the commission or omission of such act more
than once or, if such commission or omission is continuous, for more than one day.”12
9.
The Commission’s Forfeiture Policy Statement and Section 1.80(b)(4) of the Rules
establish a base forfeiture amount of $10,000 for violation of Section 73.3526 and a base forfeiture
amount of $8,000 for violation of Section 73.670.13 In determining the appropriate forfeiture amount, we
may adjust the base amount upward or downward by considering the factors enumerated in Section
503(b)(2)(D) of the Act, including “the nature, circumstances, extent and gravity of the violation, and,
with respect to the violator, the degree of culpability, any history of prior offenses, ability to pay, and
such other matters as justice may require.”14
10.
In this case, the licensee concedes that the station’s records concerning compliance with
commercial limits on children’s programming, TV issues/programs lists, and Children’s Television
Programming Reports for several quarters were not placed in the public inspection file. Indeed, the
station’s records concerning compliance with commercial limits were first placed into the public file in
January 2001 and its TV issues/programs lists were first put into the public file in January 2002. In
addition, the Station aired one program-length commercial in violation of Section 73.670. Considering
the record as a whole, we believe that a $17,500 proposed forfeiture is appropriate for the apparent willful
and repeated violations of Sections 73.3526(e)(11)(i)-(iii) and willful violation of 73.670.
IV.

ORDERING CLAUSES
11.

Accordingly, IT IS ORDERED, pursuant to Section 503(b) of the Communications Act

7

Children’s Television Programming, 6 FCC Rcd at 2118.

8

47 U.S.C. § 503(b)(1)(B); see also 47 C.F.R. § 1.80(a)(1).

9

47 U.S.C. § 312(f)(1).

10

See H.R. Rep. No. 97-765, 97th Cong. 2d Sess. 51 (1982).

11

See Southern California Broadcasting Co., Memorandum Opinion and Order, 6 FCC Rcd 4387, 4388 (1991).

12

47 U.S.C. § 312(f)(2).

13

See Forfeiture Policy Statement and Amendment of Section 1.80(b) of the Rules to Incorporate the Forfeiture
Guidelines, Report and Order, 12 FCC Rcd 17087, 17113-15 (1997) (“Forfeiture Policy Statement”), recon. denied,
15 FCC Rcd 303 (1999); 47 C.F.R. § 1.80(b)(4), note to paragraph (b)(4), Section I.
14

47 U.S.C. § 503(b)(2)(D); see also Forfeiture Policy Statement, 12 FCC Rcd at 17100-01; 47 C.F.R. § 1.80(b)(4);
47 C.F.R. § 1.80(b)(4), note to paragraph (b)(4), Section II.

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Federal Communications Commission

DA 07-658

of 1934, as amended, and Section 1.80 of the Commission’s Rules, that Burlington Television
Acquisition Corp. is hereby NOTIFIED of its APPARENT LIABILITY FOR FORFEITURE in the
amount of seventeen thousand five hundred dollars ($17,500) for its apparent willful and repeated
violation of Sections 73.3526(e)(11)(i)-(iii) and 73.670 of the Commission’s Rules.
12.
IT IS FURTHER ORDERED, pursuant to Section 1.80 of the Commission’s Rules, that,
within thirty (30) days of the release date of this NAL, Burlington Television Acquisition Corp. SHALL
PAY the full amount of the proposed forfeiture or SHALL FILE a written statement seeking reduction or
cancellation of the proposed forfeiture.
13.
Payment of the proposed forfeiture must be made by check or similar instrument, payable
to the order of the Federal Communications Commission. The payment must include the NAL/Acct. No.
and FRN No. referenced above. Payment by check or money order may be mailed to Federal
Communications Commission, at P.O. Box 358340, Pittsburgh, Pennsylvania 15251-8340. Payment by
overnight mail may be sent to Mellon Bank/LB 358340, 500 Ross Street, Room 1540670, Pittsburgh,
Pennsylvania 15251. Payment by wire transfer may be made to ABA Number 043000261, receiving bank
Mellon Bank, and account number 911-6106.
14.
The response, if any, must be mailed to Office of the Secretary, Federal Communications
Commission, 445 12th Street, S.W., Washington, D.C. 20554, ATTN: Barbara A. Kreisman, Chief, Video
Division, Media Bureau, and MUST INCLUDE the NAL/Acct. No. referenced above.
15.
The Commission will not consider reducing or canceling a forfeiture in response to a
claim of inability to pay unless the respondent submits: (1) federal tax returns for the most recent threeyear period; (2) financial statements prepared according to generally accepted accounting practices
(“GAAP”); or (3) some other reliable and objective documentation that accurately reflects the
respondent’s current financial status. Any claim of inability to pay must specifically identify the basis for
the claim by reference to the financial documentation submitted.
16.
Requests for full payment of the forfeiture proposed in this NAL under the installment
plan should be sent to: Associate Managing Director- Financial Operations, 445 12th Street, S.W., Room
1-A625, Washington, D.C. 20554.15
17.
IT IS FURTHER ORDERED that copies of this NAL shall be sent, by First Class and
Certified Mail, Return Receipt Requested, to Burlington Television Acquisition Corp., 915 Middle River
Drive, Suite 409, Ft. Lauderdale, Florida 33304, and to its counsel, Kenneth E. Satten, Esq., Wilkinson
Barker Knauer, LLP, 2300 N Street, N.W., Suite 700, Washington, D.C. 20037-1128.

FEDERAL COMMUNICATIONS COMMISSION

Monica Desai
Chief, Media Bureau

15

See 47 C.F.R. § 1.1914.

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